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  We Are Muoola  

Welcome to Muoola.

MUOOLA IS THE FIRST FAIR-TRADE DATA PLATFORM THAT IS FOCUSED ON  TRANSFORMING EVERY INDIVIDUAL INTO AN EMPOWERED PARTICIPANT IN THE $400+ BILLION DIGITAL ADVERTISING MARKET. ​​

 

Different by design

The core idea of Muoola is to distribute wealth to users in the data economy by shifting the control and monetization of personal data from corporations to the individual consumers themselves. ​

Unlike current models where companies harvest and capitalize on user data, often with little transparency or consumer benefit, Muoola flips this paradigm, ensuring that consumers are directly compensated for sharing their data. This approach treats personal data as an asset owned by the individual rather than a free resource for companies. 
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Trust built-in

In a world where ethical startups often waver under the influence of institutional investors, we at Muoola are taking a different path by embedding the voice of our users directly into our financial governance. This approach, which we call Ethical Governance, is our commitment to prioritizing our users and placing people before profits. Ethical Governance actively involves users in deciding the company's direction. Our goal is to have 30% of Muoola owned by users, ensuring that no more than 40% is held by institutional investors.

Moreover, we've established a user council, elected by our user base, to further reinforce this commitment. The chairperson and vice-chairperson of this council will hold voting seats on Muoola's board. This structure is designed to ensure our highest company decisions always reflect our users' values. It serves as a robust system for maintaining the integrity of our financial and social objectives, guaranteeing that our actions are always aligned with the ethos of trust and transparency that Muoola stands for.

MUOOLA Users Bill of Rights

  • Upholding Your Data Sovereignty: ​We prioritize the protection of your ownership rights over your personal data.

  • Recognizing Data as Your Asset: ​Your data is valuable, and you, not internet companies, should reap the benefits from it.

  • Fair Revenue Distribution: ​We ensure that the lion's share of the revenue generated from your time and data flows directly to you, not to us.

  • Generating Income for You: ​Our core mission is to create ongoing income opportunities for you as you accumulate valuable data in the Muoola Vault.

  • Absolute Control Over Your Data: The data you store in Muoola is unequivocally yours, with full freedom to delete or download it at any time.

MUOOLA's Social Goals

  • Global Positive Impact: Our goal is to foster social good on a worldwide scale.

  • Wealth Redistribution: We are committed to shifting wealth from affluent sectors to support those in need.

  • Empowering Low-Income Families: Providing a new stream of income to financially support low-income households.

  • Data for Good: Enabling users to leverage their data to contribute positively to societal causes.

  • Supporting Education and Research: Financially assisting universities and providing them access to valuable research data.

  • Data Awareness and Empowerment: Helping the youth understand and actively utilize the power of their personal data.

  • Advocating for Social Justice: Committed to promoting and supporting social justice initiatives globally.

  • Addressing Hunger and Environmental Protection: Actively working towards alleviating hunger and safeguarding the environment.

  • Cooperative Partnership with Users: Focused on building a cooperative relationship with our users, rather than operating as a traditional corporate entity.

Social goals
Data ownership

MUOOLA's Privacy Bill of Rights

  • You own your personal information & content. It is explicitly not ours.

  • We do not manipulate, filter, or change th data you have stored in your Muoola Vault. Only you can do that.

  • Permissions & privacy are your rights. You control them.

  • You control who can access your content.

  • We never share who you are with companies, only you can do that.

  • We do not sell your personal information to anyone.

  • Your face is your business. We do not use facial recognition technology.

  • You have the right to delete your account and take your content with you at any time.

  • Only you can access your Muoola Vault. If you lose your password we won't be able to reset it for you. This is for your data security.

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