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Definition of Fair Trade Data

Writer's picture: MuoolaMuoola

What is Fair-Trade Data? According to Merriam-Webster the traditional definition of fair trade is, "a movement whose goal is to help producers in developing countries to get a fair price for their products so as to reduce poverty, provide for the ethical treatment of workers and farmers, and promote environmentally sustainable practices". Fair trade as a movement was established you address exploitation producers of valuable commodities by large organizations that had access to markets and customers. Due to their market access the were corporations were able to control how much a producer could earn for their products. This exploitation was identified as social injustice in the 1960's in Europe and started the fair trade movement.


Although fair trade is thought of as topic for farmers in developing countries it is more and more relevant to todays digital economy. Today the "producers" are consumers that use the internet. The products are "consumer information" that is becoming more and more valuable and the companies doing the exploiting are the big internet companies like Google and Facebook. We the producers are giving away our products every dat to these corporations who are then selling our information to advertisers for hundreds of billions of dollars.


Fair Trade Data is a movement focused on educating consumers (producers) on the value of their data (products) and finding ways for them to benefit directly from its value. Our definition of Fair Trade Data would therefore be, "a movement whose goal is to help consumers around the world to get a fair price for their personal information so as to reduce control of information by large corporations, provide privacy to consumers, and create a new income stream consumers in digital economy".


Fair trade data is as important to consumers in todays digital economy as fair trade farming has been to farmers since the 1960's.


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